Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue. In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away.
Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism.
Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism.
In Feng Shui, blue is a yin color and a water color, and is associated with relaxation, peace and trust, with navy shades signifying intellect and wisdom. Navy blues are seen as authoritative and conservative, especially in clothing. Indigo blue is associated with the sixth chakra, Ajna, the “third eye.” Bright blue is the fifth chakra, Vishuddha, involved in communication and self-expression.
Fun Fact: More people claim blue as their favorite color than any other color (over 50%). Blue cars have been among the top selling cars for decades.
Cultural Examples:Cherokees: Defeat, trouble
Iran: Color of heaven and spirituality
Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition
Iran: Color of heaven and spirituality
Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition
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