Yellow

For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war. Today, they are still used to welcome home loved ones. Its use for hazard signs creates an association between yellow and danger, although not quite as dangerous as red.Yellow is for mourning in Egypt and actors of the Middle Ages wore yellow to signify the dead. Yet yellow has also represented courage (Japan), merchants (India), and peace.

Yellow stimulates mental activity, generates muscle energy and attracts attention - it is the colour most visible to the human eye. Thus yellow objects move to the forefront. Students who study in yellow rooms do better in exams. Cheerful yellow can be used to promote food especially in combination with other fruit and vegetable tones, children's and leisure products and is best used as a highlight. With overuse, yellow can be disturbing and promote anxiety. Babies cry more in yellow rooms. Yellow against black denotes a warning ... the sting of the bee.

Cultural Examples:

China: Nourishing
Egypt: Color of mourning
Japan: Courage
India: Merchants
Western: Hope, hazards, coward
Buddhism : wisdom

Feng Shui : Yang, Earth, auspicious, sunbeams, warmth, motion

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