Tuesday, November 17, 2009

Orange

Orange a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy. Interestingly, some of the tones of orange such as terra cotta, peach or rust have very broad appeal.Orange is a power color. It is one of the healing colors. It is said to increase the craving for food. It also stimulates enthusiasm and creativity. Orange means vitality with endurance. People who like orange are usually thoughtful and sincere.

Fun Fact: Orange is representative of "gluttony" in Christianity.

Orange brings up images of autumn leaves, pumpkins, and (in combination with Black) Halloween. It represents the changing seasons so in that sense it is a color on the edge, the color of change between the heat of summer and the cool of winter.
Cultural Examples:
Ireland: Religious (Protestants)
Western:Halloween (with black), creativity, autumn
American Indians associate the color orange with kinship.
Orange is the Netherlands' national color, dating back to the Dutch War of Independence and the rebel Prince of Orange.
In China and Japan, orange is used to symbolize happiness and love.





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