Introduction

Everyday you see and use color. Its a basic element that defines a certain object, a person, or perhaps an emotion. Its embedded in our everyday lives and its so often a part of our culture we don't even notice it. Without it we wouldn't have such things as diversity and personality.

For example in Western cultures white is a symbol of purity, often worn by brides. But in Japan white is worn to funerals. Color has a number of parallels and different meanings depending on culture. Its important to be aware of the meanings of color in different cultures. It can insult or offend others if you wrongfully use one.